The American wave is just that, a wave. This revolutionary service was pioneered by Mr.Nick Arrojo in New York City, as a blowdry assist for people with lifeless, bodiless hair. It is NOT a perm. It is a beautiful, soft, flowing modern wave. Texture is in, and now even the straightest of straight can have it, without looking like a granny. Blow it out and keep your volume for days, or diffuse and get amazing beachy locks!
Please note that this is not a wash and go style. Some people may be able to wear it as such, but for most clients, a little effort is necessary.